The world’s catching up with sci-fi faster than ever. Flying taxis? Almost here. Robots in every home?
And now, something straight out of a futuristic blockbuster—Digital Twins.
These virtual replicas are no gimmick; they’re reshaping industries. Think smarter choices, seamless accessibility, and marketing that feel like magic.
Billions back the hype—and for good reason.
In edition #37 of Vik’s M.I.X (Marketing Insights Exchange) let’s uncover what the heck Digital Twins are.
And move to how AI is rewriting the SEO playbook.
Then we will talk about how Google is swapping out Enhanced CPC, diving fully into Smart Bidding.
So here’s the what the edition #37 unfolds.
The Buzz About Digital Twins
AI And B2B SEO
Sunset of Enhanced CPC
Let’s go.
The Buzz About Digital Twins
Imagine this: You’re shopping for a car. But instead of walking into a showroom, you hop online and explore a virtual version of the car. You open doors, test features, and even take it for a simulated spin—all from your couch. That’s what digital twins bring to the table.
Now, this isn’t some sci-fi movie plot. Digital twins—virtual clones of real-world products—are flipping the script on how B2B companies market their stuff. They’re making it easier, cooler, and way more engaging to connect with customers. And if you're not already paying attention, it’s time to wake up because this is where the future is headed.
What’s a Digital Twin, Anyway?
Okay, here’s the deal. A digital twin is like a digital doppelgänger of a product, machine, or even a system. But it’s not just a static replica—it’s dynamic, updated with real-time data to show exactly how the real thing works.
And businesses? Oh, they’re loving it. The global market for digital twins is set to blow up, going from $10.3 billion in 2023 to a jaw-dropping $1,036.4 billion by 2033. Yep, that’s a crazy CAGR of 58.52%. What’s fueling this? Companies going all-in on digital tools and IoT (Internet of Things) tech.
Why Digital Twins Are a Big Deal for Marketing
Digital twins let customers see it to believe it. They make products come alive. Instead of a boring brochure or a 2D spec sheet, customers can explore the product virtually.
Take a B2B example. Imagine a company selling industrial equipment. Instead of just talking about how it works, they hand over a virtual twin that buyers can tinker with. They can test features, simulate performance, and even imagine how it’ll fit into their workflow.
The result?
Buyers get it faster.
They feel connected to the product.
Sales teams don’t have to work as hard to explain the value.
And it’s not just me hyping this up. 70% of tech executives are already pouring money into digital twin technology.
The Rise of the Digital Twin of a Customer (DToC)
Here’s where things get even cooler. Companies aren’t just creating digital twins of products anymore—they’re making digital twins of customers.
Think of it like this: You’re not just tracking what a customer bought last year. You’re building a live, dynamic model of their current behavior, preferences, and needs. It’s like having a crystal ball for customer insights.
DToCs use machine learning and data analytics to predict what customers might want or do next. That means marketers can craft super-personalized campaigns that actually hit the mark. It’s marketing on steroids (the good kind).
Predicting Outcomes Without Guessing
Here’s the kicker: digital twins aren’t just for show—they’re practical as heck. They let businesses simulate what if scenarios.
Say you’re testing a new marketing campaign. Instead of risking it with real customers, you run it through a digital twin of your target audience. You see how they’d respond, tweak things, and roll it out with confidence.
That’s like having a test kitchen for your ideas. And in a world where every dollar counts, that’s priceless.
Challenges? Sure, But Worth It
Selling digital twin solutions isn’t all sunshine and rainbows. B2B sales teams need to be tech-savvy and know exactly how to show value. Customers aren’t just buying a shiny tool; they want to know how it’ll solve their problems and make their lives easier.
It’s not enough to say, “Here’s a cool gadget.” You’ve got to spell out the ROI (return on investment) loud and clear. And that takes a mix of tech smarts and killer storytelling.
So, What’s Next?
As IoT, AI, and cloud computing keep leveling up, the possibilities are endless. Businesses are already using digital twins to cut costs, speed up product development, and get closer to their customers.
And for marketers, it’s a golden ticket to stand out in a crowded market. Interactive experiences, real-time insights, and predictive power? That’s the trifecta every marketer dreams of.
AI and B2B SEO
SEO used to be a grind—hours spent digging through keywords, writing endless blog posts, and praying Google liked you enough to rank your page. But now? AI is flipping the script. It’s like trading your horse-and-cart for a rocket ship.
Let’s break down how AI is supercharging SEO for B2B companies and making every click count.
1. Smarter Keyword Research
Remember slogging through endless spreadsheets looking for the right keywords? AI tools now do it faster, better, and with laser precision.
These tools crunch massive amounts of data—search trends, competition analysis, even user intent—to give you a cheat sheet of the best keywords. Not just high-traffic ones, but untapped gems you’d miss otherwise. It’s not guesswork anymore; it’s a calculated play.
2. NLP
Ever notice how search engines feel more...human? That’s NLP—Natural Language Processing—at work. With tech like Google’s BERT, search engines now “get” context.
For B2B, this means you need to write conversationally. Focus on answering real questions. Optimize for long-tail keywords and voice searches (because, let’s face it, people love talking to their gadgets).
3. Predictive Analytics
AI doesn’t just tell you what’s happening; it predicts what’s coming. With predictive analytics, you can see trends before they go mainstream.
Say you’re in SaaS. Predictive tools analyze customer behavior, tell you which features will get attention, and help you create content that speaks directly to future needs. It’s like having a GPS for your marketing strategy.
4. AI-Powered Content Creation
Content creation is no longer about staring at a blank page. AI tools like ChatGPT and Jasper analyze your goals, trending topics, and SEO data to help you create posts, guides, or emails that hit all the right notes.
It’s not replacing creativity—it’s turbocharging it. You still need your unique voice, but AI gives you the head start.
5. Data Analytics on Steroids
Imagine sifting through mountains of data in minutes. AI doesn’t just analyze traffic and behavior—it tells you why it’s happening and what to do next.
For B2B marketers, this means better ABM (account-based marketing) strategies. Know which accounts are engaging, what they’re looking for, and how to reel them in.
6. Link Building Without the Headaches
Backlinks are still SEO gold, but the process can be soul-crushing. AI tools like BuzzStream or SEMrush scout high-quality links for you. They even automate outreach emails, so you’re not wasting time on dead ends.
You’ll know which backlinks matter and which are just fluff. Less effort, more payoff.
7. Search Generative Experience (SGE)
Generative AI is shaking up how search works. Tools like Google’s Bard don’t just spit out links; they give personalized answers.
This means your B2B SEO strategy has to evolve. Think less about traditional rankings and more about creating content that AI tools love to feature—snappy, informative, and packed with value.
Sunset of Enhanced CPC
PPC campaigns are now a whole new ballgame. With Google’s Smart Bidding, businesses are handing the reins to AI—and seeing impressive results. Think of it as upgrading from a rickety old bike to a sleek, self-driving car.
Here’s how companies are smashing their goals with this game-changing tool in 2025.
Bye-Bye, Enhanced CPC
Remember Enhanced CPC? It was Google’s way of giving marketers a bit of help while keeping some manual control. Well, by March 2025, it’s officially out the door. Businesses are moving to Smart Bidding—and loving the automation it offers.
Why? Because it frees marketers to focus on strategy, not endless bid adjustments. It’s like letting the robot vacuum clean while you brainstorm your next big campaign idea.
Target CPA and ROAS:
Smart Bidding isn’t one-size-fits-all. It lets you pick strategies that match your goals. The two favorites? Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend).
Target CPA: Want more conversions without blowing your budget? Set a cost-per-acquisition goal, and Smart Bidding will make it happen. It’s perfect for getting customers at a price that won’t make your CFO cringe.
Target ROAS: This one’s for revenue-hungry businesses. You tell Google how much return you want for every ad dollar spent, and the AI goes to work. It’s all about turning clicks into cash.
Auction-Time Bidding: Real-Time, Real Results
Here’s the magic of Smart Bidding: it adjusts bids at the exact moment an auction happens. It looks at stuff like the user’s location, device, time of day, and even behavior—all in real-time.
Think of it like a personal shopper who knows exactly what you want before you ask. The result? Ads that show up at the perfect time for the perfect audience.
Making the Most of Google’s Data
Google’s got more data than you can shake a stick at. Smart Bidding taps into all of it to help you win big.
Query-Level Modeling: Instead of sweating over keywords that don’t have much history, Smart Bidding looks at the bigger picture. It uses data from across your account to make smarter bids on low-volume or new keywords.
Testing and Tweaking: Finding Your Sweet Spot
Even with Smart Bidding, there’s room to experiment. Companies are running A/B tests with strategies like Maximize Conversions or Maximize Conversion Value to see what works best.
It’s like trying out different recipes until you find the one that makes everyone come back for seconds.
Keep an Eye on the Metrics
Automation doesn’t mean you get to nap through the campaign. Businesses still monitor cost-per-click (CPC), overall ad spend, and performance metrics. Regular check-ins ensure Smart Bidding is hitting the mark—and gives you a chance to fine-tune.
Well, that’s it for the edition#37.
Let’s end it with this great quote.
An idea not coupled with action will never get any bigger than the brain cell it occupied." — Arnold Glasow
So, as you read this newsletter, I challenge you to take action.
Pick just one idea that resonates with you—just one—and commit to implementing it.
Even the smallest step can lead to meaningful, measurable results. And that’s the heart of what this newsletter is about—helping you create real change, one step at a time.
Until next time, keep moving forward!
If we haven’t met, I’m Vikramsinh Ghatge. I specialize in helping B2B companies unlock growth through strategic marketing that’s data-driven, cost-efficient, and impactful.
With over a decade of experience in demand generation, brand development, and AI-integrated marketing, I’ve built systems that transform businesses. My work focuses on driving lead generation, elevating brand visibility, and creating meaningful connections with audiences globally. I combine strategic insights with hands-on execution to deliver impactful results.
As the mind behind Vik’s M.I.X – Marketing Insights Exchange, my weekly newsletter offers actionable advice on marketing strategies, AI integration, and industry trends.
Ready to grow your brand and achieve your marketing goals? Let’s connect for advice, partnerships, interviews, or podcasts. And don’t forget to subscribe to my newsletter for the latest strategies delivered straight to your inbox.
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